Google Page Rank Sculpting Explained |
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Written by Lance Thompson
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Tuesday, 16 June 2009 10:16 |
There has always been this sort of mystic secret concept about how to get better rankings on Google and other search engines. It's sort of like the old rabbit ears on your TV...if you happened to move them into just the right position, you'd suddenly get great reception. Well, here's the word directly from Google developer Matt Cutts on "Page Rank Sculpting" and how to get the best results from it and some things not to do such as the "NoFollow" tag on your links. Here's a snip (from the comments):
"Search engines want to return great content. If you make such a fantastic site that all the web has heard of you, search engines should normally reflect that fact and return your site. A lot of bad SEO happens because people say "I'll force my way to the top of Google first, and then everyone will find out about my site." Putting rankings before the creation of a great site is in many ways putting the cart before the horse. Often the search rankings follow from the fact that you're getting to be well-known on the web completely outside the sphere of search. Think about sites like Twitter and Facebook--they succeed by chasing a vision of what users would want. In chasing after that ideal of user happiness and satisfaction, they became the sort of high-quality sites that search engines want to return, because we also want to return what searches will find useful and love. By chasing a great user experience above search rankings, many sites turn out to be what search engines would want to return anyway."
You can read the full article here: http://www.mattcutts.com/blog/pagerank-sculpting/
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